Social Media Promotion - Holiday Engagement Campaign - 2022

Client / Brand: Inside Gymnastics

Overview: Designed holiday-themed social media graphics to increase audience engagement and encourage social sharing around the 4th of July, creating visually compelling and brand-aligned digital content.

Objective: Boost engagement, shares, and visibility of Inside Gymnastics’ social media content during the holiday period.

Role: Graphic Designer — responsible for concept development, layout design, typography, and production of digital social assets.

Challenge: The graphics needed to capture attention quickly, reflect the holiday theme, and maintain brand consistency while encouraging audience interaction and sharing.

Solution: I created visually striking social media assets using bold typography, patriotic color schemes, and a clear visual hierarchy. Layouts were optimized for social feeds to maximize shareability and engagement.

Deliverables: Social media graphics, promotional layouts, holiday-themed digital assets

Tools: Adobe Illustrator

Impact: The 4th of July post generated a 23% higher engagement rate compared to Inside Gymnastics’ average social content from the same period.

The campaign leveraged bold typography, patriotic visuals, and clear visual hierarchy to create highly shareable content optimized for social feeds.