Social Media Promotion - App Awareness & Engagement- 2022

Client / Brand: Inside Publications

Overview: Designed social media graphics to promote an app, increase awareness, and drive App Store downloads through visually engaging and brand-aligned promotional content.

Objective: Increase app visibility, engagement, and downloads by creating digital assets optimized for social media platforms.

Role: Graphic Designer — responsible for concept development, layout design, typography, and digital production of social media graphics.

Challenge: The graphics needed to capture attention quickly in a crowded digital environment, communicate app features clearly, and encourage immediate user action while maintaining brand consistency.

Solution: I created concise, visually compelling social media graphics with strong calls-to-action, clear messaging, and an engaging visual hierarchy. Layouts were optimized for multiple social platforms to ensure maximum readability and impact.

Deliverables: Social media graphics, promotional layouts

Tools: Adobe Illustrator, Adobe Photoshop

Impact: The campaign drove a 32% higher engagement rate and contributed to a 22% increase in App Store downloads during the promotion period.

I focused on clear calls to action, engaging visuals, and concise messaging to highlight app features and benefits. The design emphasizes strong brand alignment, visual hierarchy, and optimized layouts tailored for digital and social
media platforms.