Social Media Promotion - 2022

Client / Brand: Inside Dance

Overview: Designed social media graphics to promote Inside Dance back issues, increase audience awareness, and drive sales through engaging and brand-aligned digital content.

Objective: Boost visibility, engagement, and sales by creating digital assets optimized for social media platforms.

Role: Graphic Designer — responsible for concept development, layout design, typography, and production of digital promotional assets.

Challenge: The graphics needed to capture attention quickly, clearly communicate promotional offers, and maintain brand consistency while optimizing engagement for social feeds.

Solution: I created visually engaging social media graphics using clear messaging, strong hierarchy, and eye-catching visuals. Layouts were tailored for digital platforms to maximize readability, click-through rates, and overall engagement.

Deliverables: Social media graphics, promotional layouts, digital marketing assets

Tools: Adobe Illustrator, Adobe Photoshop

Impact: The promotion generated a 19% higher click-through rate compared to Inside Dance’s average social content during the same period.

The campaign used engaging visuals, clear messaging, and strong visual hierarchy to quickly communicate the offer and capture attention. Designs aligned with the publication’s brand identity while optimizing layout and content for digital and social media platforms.