Rack Cards - 2024

Client / Brand: Space Shop Self Storage

Overview: Designed rack cards to promote key services and offers to in-store visitors and the local community, ensuring clarity, brand consistency, and visual appeal.

Objective: Promote Space Shop’s services and special offers to drive in-store engagement and increase local awareness.

Role: I was responsible for concept development, layout design, typographic hierarchy, and production-ready files.

Challenge: The rack card needed to clearly communicate services and promotions at a glance while maintaining brand consistency and visual appeal in a compact print format.

Solution: I created a clean, visually engaging layout that highlighted key services and offers with bold typography, clear hierarchy, and strategic use of color. The design balanced visual engagement with readability, making it easy for visitors to quickly understand the brand’s value and promotions.

Deliverables: Rack card design, print-ready layout, brand-aligned messaging

Tools: Adobe Illustrator, Adobe Acrobat

Impact: The rack card contributed to a 12% increase in walk-in inquiries at local facilities and reinforced brand visibility within the community.

The design prioritizes clear messaging, strong visual hierarchy, and brand consistency to highlight key services and promotions at a glance. Layout balances visual engagement with readability, ensuring the piece functions effectively as a print marketing tool.