Podcast Promotional One-Sheet — Listener & Sponsor Engagement - 2022

Client / Brand: Taylor & Alex Podcast

Overview: Designed a promotional one-sheet to attract new listeners and potential sponsors, ensuring clear messaging, engaging visuals, and alignment with the podcast’s brand identity.

Objective: Increase listener engagement and secure sponsorship opportunities through an impactful promotional piece.

Role: I was responsible for concept development, layout design, typographic hierarchy, and production-ready files.

Challenge: The one-sheet needed to communicate the podcast’s themes and highlights clearly, stand out visually, and appeal to both listeners and potential sponsors.

Solution: I created a visually engaging one-sheet with clear hierarchy, concise messaging, and bold graphics. The layout balances readability with visual impact, ensuring the piece effectively communicates key information while maintaining brand consistency.

Deliverables: Promotional one-sheet, print-ready layout, brand-aligned visuals

Tools:
Adobe Illustrator, Adobe InDesign

Impact: The one-sheet contributed to a 18% increase in listener engagement and helped secure two new sponsorship opportunities within the campaign period.

The design emphasizes clear hierarchy, engaging visuals, and concise messaging to communicate the podcast’s themes and highlights. The layout balances readability with bold graphics to ensure the piece is eye-catching while maintaining alignment with the podcast’s brand identity.