EDDM Postcards - 2025

Client / Brand: Space Shop Self Storage

Overview: Designed a direct mail postcard for Space Shop’s localized marketing campaign using Every Door Direct Mail (EDDM). The goal was to clearly communicate promotions, drive inquiries, and reinforce brand awareness for households in target areas.

Objective: Increase local customer engagement and drive new customer inquiries through a high-impact direct mail piece.

Role: I was responsible for concept development, layout design, typographic hierarchy, and production-ready files.

Challenge: The postcard needed to convey key promotional information quickly while adhering to USPS EDDM requirements and maintaining brand consistency. The design had to stand out in mailboxes and encourage immediate action.

Solution: I created a clean, visually engaging postcard layout that highlighted promotions with bold typography and clear calls to action. Color, hierarchy, and spacing were used strategically to guide attention and improve readability. The design balanced brand consistency with marketing impact, ensuring the message was clear and compelling at a glance.

Deliverables: EDDM postcard design, print-ready layout optimized for USPS specifications, brand-aligned messaging

Tools: Adobe Illustrator, Adobe Acrobat

Impact: The postcard was distributed to 5,000 households, generating a 7% increase in new customer inquiries and reinforcing local brand visibility.

The design emphasizes bold visuals, clear calls to action, and concise messaging to quickly communicate key services and promotions. Layout, readability, and brand consistency were carefully considered to ensure maximum impact and effectiveness in a high-volume direct mail format.