Logo Design - 2022

Client / Brand: Inside Publications — The Coaches Handbook Inspire List

Overview: Designed a professional, versatile logo to support the Coaches Handbook Inspire List, a year-round industry resource for coaches and professionals.

Objective: Establish a clear, trustworthy visual identity that reinforces the handbook’s credibility and supports consistent branding across print and digital applications.

Role: Graphic Designer — responsible for concept development, logo design, and creation of adaptable assets for multiple formats.

Challenge: The logo needed to communicate professionalism and approachability while remaining legible, scalable, and adaptable for both print and digital uses.

Solution: I developed a clean, balanced logo with strong typographic hierarchy and approachable forms. The mark was designed to scale effectively across various applications, ensuring consistent recognition and reinforcing the handbook’s authority as a trusted industry resource.

Deliverables: Logo design, adaptable logo assets for print and digital applications

Tools: Adobe Illustrator

Impact: The logo achieved strong brand clarity and recognition, supporting consistent use across the handbook and related promotional materials, with 100% adoption across print and digital assets for the 2022 edition.

The design emphasized legibility, balance, and approachability while maintaining a professional tone. The final mark scales effectively across print and digital formats, reinforcing the handbook’s role as a trusted industry reference.