Magazine Campaign - 2021

Client / Brand: Cobb County Water System

Overview: Designed a print magazine advertisement for the Champaign Volunteer Campaign to raise awareness and encourage community engagement, ensuring clarity, strong visuals, and campaign alignment.

Objective: Increase public awareness and motivate community members to participate in the volunteer campaign through impactful print advertising.

Role: I was responsible for concept development, layout design, typographic hierarchy, and campaign-aligned visuals.

Challenge: The ad needed to communicate key information clearly, capture attention in a crowded print environment, and align with the campaign’s branding and messaging.

Solution: I created a visually engaging magazine ad that emphasized bold visuals, concise messaging, and a clear hierarchy. Design decisions prioritized readability and ensured that the campaign’s goals were immediately understandable to the audience, motivating community involvement.

Deliverables: Print advertisement, layout design, campaign-aligned visuals

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Impact:
The design emphasized clear messaging, strong visuals, and cohesive branding to effectively communicate the campaign’s goals. Attention was given to readability and visual hierarchy to ensure the ad was both attention-grabbing and informative, supporting community awareness and volunteer engagement efforts.