Parking Lot Signs - 2024

Client / Brand: Space Shop Self Storage

Overview: Designed parking lot signage to improve navigation, enhance safety, and elevate the overall customer experience while reinforcing Space Shop Self Storage’s brand identity.

Objective: Guide visitors efficiently through the facility, ensure safe and intuitive navigation, and subtly reinforce the brand throughout the customer journey.

Role: Graphic Designer — responsible for concept development, layout design, typographic hierarchy, and production-ready files.

Challenge: The signage needed to be highly legible, strategically placed, and consistent with brand identity while serving both functional and marketing purposes within the facility.

Solution: I created clear, visually engaging parking lot signs using bold graphics, easy-to-read typography, and brand-aligned color application. Strategic placement ensures maximum visibility and seamless navigation for customers, while subtly reinforcing brand messaging and professionalism.

Deliverables: Parking lot sign designs, print-ready layouts, brand-aligned visuals

Tools: Adobe Illustrator, Adobe Acrobat

Impact:
The signs combine bold graphics, easy-to-read typography, and strategic placement to guide visitors seamlessly through the facility. Each sign also serves as a subtle marketing touchpoint, reinforcing Space Shop Self Storage’s professional image and reminding customers of available storage units, enhancing both usability and brand presence.