Channel Sign - 2024

Client / Brand: Space Shop Self Storage

Overview: Designed an illuminated channel sign to maximize building visibility and reinforce brand recognition across all Space Shop Self Storage locations, both day and night.

Objective: Enhance facility visibility, strengthen brand recognition, and guide prospective tenants to take action through a high-impact, building-mounted sign.

Role: I was responsible for concept development, layout design, typographic hierarchy, and production-ready files for multiple building-adapted versions.

Challenge: The sign needed to remain legible and visually impactful across varying façades and lighting conditions while maintaining brand consistency and professionalism.

Solution: I created a clean, modern channel sign using signature brand colors and bold typography. Multiple versions were developed to ensure legibility and visual impact on different building surfaces. Strategic placement maximizes visibility and encourages prospective tenants to engage with the facility.

Deliverables: Illuminated channel sign design, multiple background-adapted versions, brand-aligned visuals

Tools: Adobe Illustrator

Impact: The sign strengthened Space Shop Self Storage’s visibility and brand recognition across all locations.

The design features clean, modern lettering in signature brand colors, with multiple versions to maintain legibility and visual impact on varying building façades. Strategically installed, the channel sign directs visitors while serving as a high-impact marketing tool that encourages prospective tenants to rent units immediately.