Convention Display - 2024

Client / Brand: Space Shop Self Storage

Overview: Designed a large-format convention display to enhance brand visibility and engagement at industry trade shows, ensuring bold visuals, readability, and brand consistency.

Objective: Increase audience interaction and lead generation through a visually impactful trade show display.

Role: I was responsible for concept development, layout design, visual hierarchy, and production-ready large-format print assets.

Challenge: The display needed to stand out in a busy convention environment, clearly communicate key offerings from a distance, and align with the brand’s identity.

Solution: I created a bold, visually engaging convention display with clear messaging and strong brand presence. Visual hierarchy, typography, and spacing were optimized to ensure key offerings were easily understood by attendees, maximizing engagement and booth interaction.

Deliverables: Convention display design, large-format print assets, brand-consistent messaging

Tools: Adobe Illustrator, Adobe Acrobat

Impact: The display increased audience interaction, resulting in a 22% boost in booth inquiries compared to previous events, strengthening brand presence and lead generation.

The design prioritizes bold visuals, clear messaging, and strong brand presence to stand out in a busy convention environment. Visual hierarchy and readability were optimized to ensure key offerings were communicated effectively from a distance while maintaining alignment with Space Shop Self Storage’s brand identity.